Nexford – TSC agency

OUR PORTFOLIO

NEXFORD University

Services Offered

Brand Strategy, Brand Monitoring and Analysis, Brand Messaging

Duration

2020

Project

NEXFORD UNIVERSITY EXPANSION TO NIGERIA – a nextgeneration online university based in Washington DC

Consulted for Nexford University on market entry strategies into the Nigerian sector.
Performed a comprehensive analysis and audit of current social media ads, adjusted them to target audience behaviors and trends, and ensured their effectiveness.
Aligned and localized Nexford’s core messaging (creative and copy) to the Nigerian audience to ensure consistency.
Involved in the planning and coordination of the university’s first graduation ceremony; ensuring press coverage.

Identified and engaged with the right influencers and personalities on behalf of the brand to promote the GTB fashion weekend.

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