Puma

OUR PORTFOLIO

Services Offered

Brand Activation (Concept Development & Execution), Public Relations, Media Management

Duration

2024

Project

PUMA x Davido Collaboration Launch 1 and 2.0

Conceptualised and executed the launch of the PUMA x Davido collaboration and subsequent collection releases, developing an integrated campaign strategy and activation framework to support the partnership.
Managed full-scale event production, delivering immersive brand experiences designed to drive engagement and brand affinity.
Oversaw press relations and media coverage, coordinated influencer engagement and brand partnerships, and implemented targeted publicity strategies to maximise reach and visibility.
The execution strengthened brand positioning and amplified the collaboration’s impact within the lifestyle and fashion market.

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