Market Entry Strategy, Public Relations, Event marketing , influencer marketing
Duration
2021
Project
Launch of new satellite internet service “Konnect” in Nigeria
Developed a market entry strategy for international telecommunications brand to launch their internet service “Konnect” in Nigeria.
Planned and managed a press event, including engaging and coordinating press houses and event vendors.
Introduced Eutelsat to the right influencers/personalities and engaged with them on behalf of the brand.
Engaged and introduced the right influencers to the brand, developed an influencer content strategy and communication message, negotiated pricing and deliverables, and coordinated and managed influencer activities until completion.
Identified and engaged with the right influencers and personalities on behalf of the brand to promote the GTB fashion weekend.
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